There are several reasons that can answer the question that is on the title of this post.
One of them is the fact that artisanal products are unique, the small producer cannot produce candles in series (as they are produced in large stores), so each candle, each order will have a special touch, special care, to avoid waste and promote sustainability.
Another reason is the quality and “freshness” of the product. The fact that the small producer does not produce in series allows the product you order to be made and sent directly to you, in order to preserve the fragrance that the candle has.
Buying from small producers allows for greater transparency and relationships, with a direct relationship between the consumer and the producer, so that a unique product is created according to the consumer's style.
Innovation and diversity are two other reasons that may encourage you to buy from these producers. Since they are not included within large market areas, they are able to be outside the standards defined by these shopping areas, in order to provide products that relate to the consumer, and not just one in a million.
When purchasing from these producers there is flexibility and adaptability to what the market demands and needs, in order to reduce what is wasted in terms of resources needed to produce candles, such as the wax used in each candle. of the candles.
Small producers usually offer a greater variety of fragrances, candle shapes, colors and even styles, which makes it possible to reach the taste and preference of the most different consumers.
Normally these producers choose to use natural and sustainable products, as they are concerned about the quality of their products and the effect that their production will have on the planet we all inhabit and in the candle market there is concern for the health of consumers, so the choice of natural products is the best way to preserve the health of those who seek these candles.
Each order, each product is in accordance with the type of consumer, making trade with small producers original, diverse and personalized.
Don't forget that supporting a small producer is supporting the creativity, diversity and innovation of the market in which that producer is located. This can promote sustainability, reduce the carbon footprint and most importantly, as already mentioned, commercial diversity.
Writed by Beatriz Pereira
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